Article Added On: June 17, 2004 - over 7 years ago
Title: CENTRE FOR FAITH AND THE MEDIA RELEASES NATIONAL SURVEY
Publication Date: January 01, 2003 - over 9 years ago
Themes: Survey
Abstract:
Calgary, ALBERTA (May 24, 2003) - A new poll indicates Canadians strongly believe media can contribute to religious tolerance, but it suggests there is a need for wider mainstream media coverage of spirituality.
And among those who regularly attend religious services, there is particular concern that mainstream media miss the mark on matters of spirituality.
The Ipsos-Reid poll, conducted for the Calgary-based Centre for Faith and the Media, indicates those who regularly attend religious services continue to look past mainstream media to religion-based media for such coverage.
Description: Recent poll by Ipsos-Reid.
Calgary, ALBERTA (May 24, 2003) - A new poll indicates Canadians strongly believe media can contribute to religious tolerance, but it suggests there is a need for wider mainstream media coverage of spirituality.
And among those who regularly attend religious services, there is particular concern that mainstream media miss the mark on matters of spirituality.
The Ipsos-Reid poll, conducted for the Calgary-based Centre for Faith and the Media, indicates those who regularly attend religious services continue to look past mainstream media to religion-based media for such coverage.
The poll of 1,000 Canadians, taken April 30 to May 3 and considered accurate within 3.1 percentage points, found:
- 32% of those polled felt matters of spirituality received too little media coverage, double the 16% who felt spirituality received too much coverage. Half of those polled believed the right level of coverage was provided.
- 63% of those who regularly attend religious services felt media did a poor job on spirituality coverage, while 50% felt there was too little such coverage.
- 74% felt media could encourage religious tolerance.
- 61% said religion plays an important role in their lives, while 21% said they attend religious services at least weekly.
The Centre for Faith and the Media was established in 2002 as a non-profit, independent organization to help media and the general public understand attitudes and practices in faith and spirituality. Periodically, it will conduct research into faith and spirituality. The Centre is seeking charitable status and has received its initial operating funds from Heritage Canada.
Full results of the poll are available at: www.ipsos-reid.com/media.
See Powerpoint presentation with details
For further information, contact: Joyce Smith, board member, Centre for Faith and the Media
